Senior Demand Generation Manaer

Company: Clark Pacific
Location: West Sacramento
Posted on: November 12, 2021

Job Description:

DescriptionSr. Demand Generation Manager will be responsible for the strategy and execution of marketing programs that create awareness, educate and nurture leads across multiple channels. You'll build cohesive digital campaigns across owned and external channels increasing pipeline for Facade Consortium products and revenue KPI's.Lead our acquisition strategy. Uncover if we have the pieces needed to curve onto a hypergrowth trajectory.Take responsibility for forecasting and pacing of the marketing pipeline/funnel with quarterly, monthly, and weekly lenses.Partner with our subject matter experts on the marketing team, across the company, and with our outside consultants to recommend new approaches/campaigns.Leverage your subject matter expertise and collaborate when needed to solve complex challenges across all digital channels such as our site, email, and partner platforms.Own the paid marketing budget and recommend how we should spend our marketing budget.Deepen understanding and segmentation of our audiences to improve our ability to match audiences to message/CTA.Explore new means of distribution with curiosity and a growth mentality, including running demand gen-focused experiments.Contribute heavily to how marketing measures the impact of programs and reports to the team, organization, and executives.QualificationsEducationPreferredBachelors or better in Marketing or related field.ExperienceRequiredExperience managing multiple campaign mediums, required.8 years: In marketing programs or demand generation role, required.Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

Keywords: Clark Pacific, West Sacramento , Senior Demand Generation Manaer, Other , West Sacramento, California